Common

Billboard

What It Is

A large outdoor advertising sign, usually mounted on a pole or structure alongside a highway.

How Rare Is It on Road Trip Bingo?

Common. Especially dense near exits, cities, and stretches leading into tourist towns.

Spotting Tip

They cluster near exits and around big cities; a quiet stretch of interstate can go a while without one, so don't wait to check this square.

Fun Fact

The billboard industry traces back to the 1830s, when traveling circuses used large printed posters to advertise upcoming shows in the next town over.

Ready to keep hunting? Head back to the game to check Billboard off your card, or browse the full spotting guide.